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How is Stink Free Sports Detergent different than competitors?

Grocery store laundry detergent is great!…for normal, dirty clothes.  Not for athletic apparel.  It gets the dirt, grass and food stains out. We do that too! We also get the odor out. Regular laundry detergent doesn’t do that. They just mask the odor.  As for competitors in the sports detergent field, our collective goal is to be the most technologically advanced product on the market.  And based on our formula, we are!